Product Insight: Do you know the true colours of your brand?
What is a Product Insight? A product Insight is a contemporary (and far more sophisticated) version of the old-school mystery shopper. The days of the long, large raincoat, dark glasses, and willingness to catch someone out are thankfully gone and replaced with a strategic evaluation by a highly qualified marketing expert. The reviewer (qualified to a minimum of degree level with at least 10+ years of marketing experience) will review your product or service, identifying the key strategic fundamentals of your brand, to ensure your marketing is perfectly on track. The ethos of our product insight isn’t to spy on or test anyone; it is quite simply a strategic evaluation from a customer viewpoint. Product insights are used as a strategic growth tool by many global brands as they are highly effective in helping identify and build a strong competitive advantage for long-term sustainable growth.
It doesn’t matter what market sector you are in or the type of product or service. We have worked across sectors including hotels, restaurants, travel, well-being, beauty, and even construction!